Technology meets luxury retail

We were tasked with creating a premium Samsung space within the Harrods technology department, and to develop a concept that would fit within the luxury aesthetic of the iconic department store.

We created a customer-centred journey that has the feeling of stepping into a Samsung home, rather than a retail space and for the first time at retail bringing together products from across Samsungs category portfolio. This encourages customer interaction as they explore both the space and the products. Digital experiences were implemented within the POS to help engage and educate shoppers around the benefits and breadth of the Samsung offer.

The result was a multi-experience store showcasing the newest Samsung products – ranging from mobile and TV to the latest in smart-home appliances. Included are two immersion rooms, allowing staff to engage one-to-one with customers to showcase Samsung products and services in a private zone, elevating the VIP experience.