Retail design
We design retail environments that shape how people experience brands
We are The One Off
Each space is an expression of identity and emotion, designed to connect with customers, strengthen loyalty, and drive performance. Our approach brings together creativity, strategy, and storytelling to create spaces that truly work for people and brands alike.
What we do
Retail design is where brand, culture, commerce, and human behaviour intersect. We create environments that reflect who a brand is and how people want to interact with it.
From dynamic flagships and concept stores to pop-ups and immersive experiences, we design spaces that invite curiosity and inspire engagement.
Each project is an opportunity to redefine how a brand lives in the physical world. We balance beauty with practicality, design spaces that adapt to changing needs, connect seamlessly with digital experiences, and leave a lasting impression.
How we work
We start by understanding your brand’s story, ambitions, and audience. Insight guides our process, informing creative concepts that evolve into detailed, high-performing design solutions.
Our teams across interiors, activations, and graphics collaborate from the first sketch to final delivery, ensuring every touchpoint feels consistent and considered. We approach retail as an evolving experience. Through creative thinking, technical precision, and commercial awareness, we create designs that inspire customers while supporting longterm brand goals.
Sustainability is an essential part of our design philosophy. We work with responsible materials and modular systems, creating adaptable environments that last, reduce waste, and respond to future needs.
Strategy
Our retail design strategy begins with understanding how people buy; drawing on long-term behavioural trends to anticipate shifts in expectations and engagement. We explore how brands can attract new audiences and future-proof their concepts by mapping needs, motivations, and friction points across the customer journey, ensuring that every environment is rooted in insight and built for relevance over time.
Design
We design up to a million square feet of space globally each year, across diverse sectors and scales, applying human-first thinking reinforced by technology as an enabler. Our goal is to create retail environments that deliver meaningful, human-centric experiences enriched by digital layers. Our priority is to create retail environments that deliver meaningful and humancentric experiences. This approach allows us to produce adaptable concepts that evolve with consumer behaviours and retail technology, ensuring that brands stay ahead of change.
Execution
TOO offers flexible delivery models, adapting to what works best for the client; from full turnkey solutions delivered through our production capability to collaborating with existing partners while acting as design guardians throughout implementation. We can take responsibility as principal designer, in line with local CDM regulations, ensuring every space is executed safely, consistently, and in full alignment with the design intent.
Have a project in mind?
Get in touchOr drop by for a coffee
London, UK
22a Arlington Way, London,
EC1R 1UY
Derbyshire, UK
28-30 Derby Road, Melbourne,
DE73 8FF
Mumbai, India
Solitaire Corporate Park, Chakala,
Mumbai, Maharashtra 400093
Retail Design FAQs
Retail design creates spaces that express a brand’s personality while improving the customer experience and encouraging engagement.
We design everything from large-scale flagship stores and showrooms to pop-ups, activations, and lifestyle-driven retail spaces.
We immerse ourselves in your brand world and translate its story, values, and tone into spatial form through layout, materials, and visual communication.
Yes. We design bespoke fixtures, fittings, and display systems that enhance storytelling and adapt easily to changing collections.
Yes. We create flexible design systems and toolkits that maintain consistency while allowing each location to reflect local culture and needs.
Yes. We collaborate with our digital and interactive teams to bring motion, interactivity, and content to life within the physical environment.
We prioritise environmentally responsible materials and design adaptable systems that extend lifespan and reduce waste.
Yes. Our team oversees every stage of the process, ensuring quality, precision, and consistency from design to delivery.
We work with brands across fashion, beauty, lifestyle, technology, and hospitality, adapting our approach to each market and audience.
Reach out to our team through the website to discuss your goals. We’ll explore your brand story, objectives, and vision to create a space that connects and performs.