Digital flagship for Switzerland’s largest sport retailer

From an impressive roster of professional athletes, to dedicated staff that are athletes themselves, Ochsner are known for their in-store expertise. We were approached by Nike and Ochsner to help reimagine their eCommerce platform, driven by the goal of inspiring users and delivering the same authentic, expert voice online as they do in-person.

The inspiration for the new design came through Ochsner’s ‘Die Schweiz ist unser Sportplatz’ (Switzerland is our sports field) brand message. Our concept focussed on pairing stunning Swiss landscape photography with cropped athlete shots that place the viewer in the scene while highlighting the product benefits.

We collaborated closely with Ochsner and Nike stakeholders to design a new concept for their eCommerce store, including landing pages, navigation, PLP & PDP designs. We then worked with Ochsner’s in-house development team and their existing UX agency to bring these designs to life.