Unleashing a fashion-forward identity

Following a period of declining sales, and a lack of direction for the brand, we were commissioned to elevate the FatFace brand identity whilst not loosing site of it’s origins, making the brand desirable for a younger audience.

The unique identity we created uses three “facets” cutting through the ‘F’s and ‘E’ of the logo. These facets celebrate the brand’s heritage, referencing the black runs of Val d’Isère from their very first logo, whilst creating a dynamic graphic style.

We transformed FatFace’s identity to one that is confident, bold and fashion-first. Alongside this, the clear brand guidelines we created detail precisely how to best use the brand assets including type, colour, and tone of voice for internal teams.