Powering Elysia's launch into the future of battery intelligence

Automotive engineering giants, Williams Advanced Engineered (WAE), selected us as their launch partner for Elysia, a next -generation battery intelligence company. Our task was to create and manage Elysia’s digital marketing infrastructure, and in a complex, high-value B2B industry support with campaign activation. Using the newly created brand, our task involved a premium brand launch, building prospect awareness, and long-term lead nurturing.

Following in-depth industry research, we developed an integrated launch framework and development plan, centering around a website, creative suite, content production, and the planning and management of the campaign and communications for market launch.

Embracing the premium aesthetic of the automotive market, our content strategy was crafted to captivate audiences at both the brand and product levels. Our aim was to demonstrate Elysia’s industry-leading credentials in an easily understandable manner while simultaneously forging long-term connections for future business growth.

The launch established Elysia as a credible and compelling new force within the global battery intelligence market. Within the first three months, the brand attracted over 2,000 LinkedIn followers, rapidly building a high-value professional audience aligned to its target sectors.

Crucially, engagement extended beyond awareness to meaningful commercial interaction, with 100% of identified key prospect companies engaging with the campaign. The programme also supported eight global industry events with tailored content, reinforcing Elysia’s presence across priority mobility markets.

Underpinning this growth was the successful onboarding of three core platforms and a robust analytics infrastructure, providing the foundation for sustained lead generation, performance tracking, and long-term B2B business development.